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The Apprentice 7x7

Freemium Magazine Launch

The teams are called to gleaming offices in Fleet Street, home to London’s oldest newspaper district. Lord Sugar informs the candidates they’ll be creating and publishing a free magazine. But first he shuffles the teams, appointing the project managers. Free magazines earn money by selling advertising, but advertisers only buy space in titles with a surefire market. As such, the teams must choose a hit subject, produce appropriate editorial content and convince advertisers they will reach a big audience. As Karren keeps notes, one team is led downmarket by their editor with a low-brow lads’ magazine. The other team, accompanied by 67-year old Nick, goes for the oldies market, and on the way comes up with some patronising names (causing raised eyebrows from Nick!). But despite some research with sprightly over-sixties, it soon descends into stereotypes. Karren winces as the lads’ mag embraces innuendo and photoshoots get racy.

Jun. 15, 2011

The Apprentice season 7